Orange Cruises is a popular tourism company that provides a wide range of cruises for their customers. One of their most popular ships is the MSC Grandiosa, which is used for over 80% of the company’s trips.
Orange Cruises approached Pixsall to manage their social media accounts and one of their other goals was to highlight the high-quality services and amenities of the MSC Grandiosa to potential customers, in order to increase the conversion rate.
We encountered two challenges with our client, Orange Cruise. The first was to emphasize the outstanding services and quality of the MSC Grandiosa ship. We focused on showcasing its exceptional amenities, top-notch facilities, and excellent customer service. The second challenge was addressing the low conversion rate by implementing strategies to enhance customer engagement and drive higher conversion rates.
To highlight the high-quality services and amenities of the MSC Grandiosa ship, Pixsall proposed creating an energetic reel video. The video would showcase the various facilities and services available on board the ship, while also conveying the feeling of enjoyment that customers could expect from their trip. This would help potential customers visualize themselves enjoying their time on board the ship and encourage them to book their trip with Orange Cruises.
The results of Pixsall’s work were impressive:
Overall, Pixsall’s work helped Orange Cruises achieve its goals of highlighting the services and quality of the MSC Grandiosa ship to potential customers, and increasing the conversion rate. By creating an energetic reel video that showcased the ship’s various facilities and services, Pixsall was able to capture the attention of potential customers and encourage them to book their trip with Orange Cruises.