Chef Amal is a renowned food brand that specializes in premium cakes and confectioneries. Chef Amal signed a three-year contract with Pixsall and one of their objectives for 2022 was to promote their Christmas cakes and packs to increase sales. The goal was to sell 100 cakes during the promotion.
Chef Amal’s Christmas Cake and Pack Promotion
Challenges
During our collaboration with Chef Amal’s, we faced two challenges: promoting Christmas cakes and packs, and meeting the sales target within a limited timeframe.
Our Solutions
Pixsall proposed a shooting session and a reel video to promote Chef Amal’s Christmas cakes and packs. The video showcased the quality of the products and their unique design, making them an ideal gift for the holiday season. Pixsall also created social media posts to promote the video and reach a larger audience.
Results
The results of Pixsall’s work exceeded Chef Amal’s expectations:
- Chef Amal was able to sell 124 cakes and 32 packs, surpassing their sales target by a significant margin.
- The reel video created by Pixsall was well received by Chef Amal’s audience, resulting in high engagement rates and positive feedback on social media.
- The promotion was successful in creating a buzz around Chef Amal’s products during the holiday season, increasing brand awareness and driving sales.
Overall, Pixsall’s work helped Chef Amal achieve its sales target and create a buzz around their Christmas cakes and packs. By creating a high-quality reel video and social media posts to promote the products, Pixsall was able to reach a larger audience and generate more demand for Chef Amal’s products during the holiday season.