Le Moulin is a food company that offers a wide range of products to their customers. They approached Pixsall to create an IMC strategy to announce the launch of their new Halva product that comes in a smaller size, as well as promote all their products using reel videos to be posted on social media.
Halva Le Moulin IMC Strategy and Reel Videos
Challenges
During our collaboration with Le Moulin, we encountered three challenges. Firstly, we needed to develop an integrated marketing communications (IMC) strategy to announce the launch of the new Halva product and boost its sales. Secondly, we aimed to promote all of Le Moulin’s products through engaging reel videos to be shared on social media platforms. Lastly, it was crucial to align the IMC strategy and reel videos seamlessly with an ongoing billboard campaign executed by another agency.
Our Solutions
Pixsall proposed creating an IMC strategy that could announce the launch of the new Halva product and increase its sales. The IMC strategy included creating a billboard campaign in collaboration with another agency, as well as creating social media posts to promote the new product. Pixsall also suggested creating reel videos to promote all Le Moulin’s products on social media.
Results
Pixsall’s work helped Le Moulin achieve its goals:
- The IMC strategy created by Pixsall helped Le Moulin announce the launch of their new Halva product and increase its sales. The billboard campaign created by another agency was in perfect match with the reel videos created by Pixsall, creating a cohesive and effective marketing campaign.
- The reel videos created by Pixsall to promote all Le Moulin’s products on social media were well-received by the audience, resulting in high engagement rates and positive feedback.
Overall, Pixsall’s work helped Le Moulin create an effective IMC strategy to announce the launch of their new Halva product and increase its sales, as well as promote all their products using engaging reel videos on social media. By collaborating with another agency for the billboard campaign and ensuring that the IMC strategy and reel videos were in perfect match, Pixsall was able to help Le Moulin achieve their goals and create a strong brand image.