North American Private University (NAPU) is a leading private university that offers a variety of degree programs. One of their flagship programs is the Master in Digital Marketing.
We have a three-year contract with NAPU and one of their goals for 2022 was to increase the registration rate for this program by 50%. Additionally, they wanted to promote their new campus to potential students.
Our vision is to be the go-to provider of innovative marketing solutions that drive business growth. We’re committed to delivering exceptional service, expert guidance, and measurable results that exceed our client’s expectations. We strive to stay at the forefront of our industry, fostering a culture of excellence, creativity, and collaboration that empowers our team to achieve their full potential and deliver outstanding value to our clients.
To increase the registration rate for the Master in Digital Marketing program, Pixsall proposed a three-pronged approach
Pixsall created an event called Digital’Eazy where digital marketing experts were invited to talk about their expertise. To promote the event, a podcast was created where the experts shared their insights. This helped generate buzz around the program and drew in potential students.
Pixsall created a dedicated website for the Master in Digital Marketing program, complete with the necessary tags for retargeting campaigns. This enabled Pixsall to target potential students who had visited the website but had not yet registered for the program.
Pixsall created social media posts to promote the program on various social media platforms. This helped increase visibility and generate interest in the program.
To promote the new campus, Pixsall created a branding video that showcased the quality of the new campus and the opening ceremony. This helped create excitement and buzz around the new campus, and generated positive feedback on social media.
The results of Pixsall’s work were impressive: